Who is Your Pete? B Cellars Attention to Customers

“Welcome to B Cellars,” she said with a huge smile.

 

It was one of those insanely hot days in Napa, in the middle of summer, and we were greeted with her kindness and a cold drink and informed our guide Pete would be with us shortly.

 

This relatively new vineyard and winery is a little oasis, located in Oakville, it was one of my favorites on our last trip. I love Napa. I love Sonoma. I love champagne… you could see how a weekend here is my perfect getaway.

What struck me about the B Cellars vineyard was the level of attention they paid from the moment we arrived until we left with our delicious wines.

 

Not only were we greeted with the phrase, “Are you Mr. and Mrs. James?”… wait was I wearing a nametag? No. They were just that good.

 

Our tour guide Pete, came out to greet us and share the overview of the afternoon ‘experience’ as he called it. We were waiting for one other couple to join us, but let’s enjoy a nice Rosé while we wait! Yes, let’s.

 

When we entered this gorgeous glass and brick modern building it was complete with an open kitchen, elegantly placed merchandise, white linens, and multiple sparkling glasses on each table. While we were standing sipping our Rosé, the chef whipped up us a little morsel of fabulousness for each of us to try, I was sold!

 

 

Next, quick introductions, a refill of the Rosé, and then off to the gardens we went. Pete was enthusiastic as he explained the vines (all lovingly dedicated to different family members marked by plaques at the end of each row) and surrounded by olive trees for a little shade, it really is a pretty vineyard. Then he lovingly showed us their garden, so proud of growing a wide variety of herbs and vegetables used by the Chef to delight the taste buds of their guests.

 

As we walked towards the caves I was a little apprehensive (you may not know I am claustrophobic) but as the doors opened to the dark room filled with wine barrels, I felt totally at ease and even more adventurous. Wandering through the elegant space, it’s easy to be captivated. They had created special entertaining rooms for parties and events and Pete even opened a barrel for us to taste (clearly this is smart marketing–but I didn’t care, I loved it). We later purchased some of that same wine for when it is to be released later this year.

 

When we returned to the main building we were seated to find menus customized with our names, and a series of great wine selections each accompanied by a handmade treat from the chef in the open kitchen. I was in heaven. I even commented that the crispy chicken leg might have been the best thing I tasted all day. Note: Not even a week later a thoughtful note was received from Pete that also included the recipe, he was definitely paying attention.

 

I love to travel. You could even say I travel like a brat. I love nice things. The thoughtfulness of the plating, the decision of which wine would best accompany what flavors, and then to have it all listed out for us to remember were just some of the thoughtful touches of this winery, B Cellars.

 

Did we join their wine club? Of course. I would put it up there in my top five places in the Napa area. If you are planning a trip, connect with Pete, book the wine and food pairing… you can thank me later.

 

It’s the little things that make a big impact. Knowing someone’s name (and using it throughout our visit), printing our name on a menu (no cost but big touch), creating an environment that felt relaxing and elegant all at the same time, having a passion for not only the wine, but also the story, the family, the grounds and the food. Pete created this experience. It only takes one person to make an impression.

 

In your business, who is your Pete? Who is your ambassador that makes your customers, clients, members feel like they are the most important person who has visited today.

 

Remember, attention pays.

 

If you’ve ever had a similar extraordinary experience as I did at B Cellars, I’d love to hear about it. Share it with me on social media or here on the blog!  If you’re eager to transform your own team into powerful ambassadors that create the conditions for customers to not only do repeat business with you – but leave glowing reviews such as this one, call me. Giving organizations the tools they need to make ATTENTION pay is exactly what I do.

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