Monday, January 28, 2019

The Benefits of Giving Intentional Attention via Duct Tape Marketing

The benefits of sharing your intentional attention.I recently had the privilege of being a guest on Duct Tape Marketing podcast where we discussed the power and rewards of giving your intentional attention to tasks, goals, priorities, and people in life who matter most. I invite you to listen in and learn.

Cheers,
Neen

Neen JamesToday’s guest on the podcast is author and keynote speaker Neen James. James is a leadership expert who teaches her audiences to harness their focus and attention to build relationships with their teams and customers. She is also the author of Attention Pays: How to Drive Profitability, Productivity, and Accountability.

On today’s episode, we talk about how being intentional in giving our attention can help us in both our personal and professional lives.

Questions I ask Neen James:

  • What is the cost of lack of attention?
  • How do you learn to listen with your eyes?
  • Is your ability to give attention a part of your personal brand?

What you’ll learn if you give a listen:

  • Why intentional attention is critical, both in life and business.
  • Why it’s important to learn how to (nicely) say no.
  • How giving attention can help you to get attention.

Key takeaways from the episode and more about Neen James:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logoThis episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf.

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Sunday, January 20, 2019

Have We Become an Attention Deficit Society?

We have become an attention deficit society.Do you often wonder if you suffer from attention deficit issues?

Are you tired of constantly being busy but not productive?

Do you run from one meeting to the next, yet never feel like you achieve results?

Do you feel overwhelmed, overstressed, and overtired?

Are your personal and professional lives suffering because you can’t devote quality and attention to either?

If you answered “yes” to any of these questions, you’re not alone.

 

For more than 15 years, I’ve worked with leaders and professionals in a multitude of industries. Almost every client I work with lists these same concerns within minutes of our first meeting. They all have something else in common, too – the desire to move past their overwhelmed, overstressed, and overtired existence and lead a more fulfilled, productive, and intentional life.

 

Do you want that too?

 

I think most of us do. Yet that possibility seems forever out of reach in a world that constantly demands more from us. It’s frustrating when we feel like we work so hard to create a lifestyle for the people we love, and yet we aren’t getting enough time with the people we care about.

 

Many clients share with me that they don’t feel valued at work and some share they feel the same at home. That makes my heart sad. I want to fix that, and this is the driving force behind my work. Clients tell me they simply don’t have enough time in the day to “get it all done.” Can you relate? If so, I will give you the same tough love I give my clients: You don’t have a time management crisis; you have an attention management crisis.

 

It seems we lack the ability to give our undivided attention to whom and what matters most at that moment. I’m not talking about half-hearted, kinda listening, multitasking doesn’t something on your phone attention. I mean the deliberate, fully present, look-them-in-the-eye type of attention.

 

I see this same attention crisis everywhere I look – in our homes, in our workplaces, in our communities. We think we are paying attention but we are not. As individuals, professionals, and communities, our genuine engagement has dramatically declined. Our attention is being wasted – stolen by technology, constant interruptions, and our own habits.

 

We have become an attention deficit society.

 

We now accept distractions as the norm. People are so focused on technology, our never-ending-to-do-list, and our lack of time, that we fail to pay attention to the people, priorities, and the passions that are truly important to us. We are more connected than at any time in history and yet more disconnected from ourselves, from each other, from our work, and from our world than ever before. You know what I’m talking about. I know you see it too. No one truly pays attention anymore.

 

It’s time to make a change. It’s time to pay attention to what matters most. If you’re ready to commit to giving your undivided attention to your professional and personal life in a way like never before, subscribe below to my newsletter and take the 5 Step Attention Challenge free for signing up. Then, take it yourself, share it with your family, or even challenge your team. By taking these steps, you will begin to commit to the Attention Revolution and begin making a change today.

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Friday, January 04, 2019

Texting While Driving? Now It’s Being Tracked.

Do we need big brother to stop our texting and driving?Distractions not only cost us time and attention, they cost us lives. One company believes they have stumbled upon a solution to understanding why. Read this fabulous article, originally published in www.thehustle.co, and read more about the future of attentive-driving.

A company that tracks how distracted you are while driving raises $500m from SoftBank

 

Cambridge Mobile Telematics announced it sealed half a billion dollars from the SoftBank Vision Fund — the investment pool with a seemingly endless pot of ca$hola.

The infusion will help expand CMT’s  DriveWell platform that is already a favorite among insurers, wireless carriers, and others to track driving risk and ultimately help make the roads safer.

The core of ‘behavior-based insurance’

With innovations in mobile sensing, AI, and behavioral science, CMT has become the market leader in mobile telematics. They helped shoehorn the mobile usage-based insurance phenomenon.

Founded in 2010 by Bill Powers (a serial entrepreneur), Hari Balakrishnan, and Sam Madden (both computer science professors at MIT), CMT was the first service to effectively mine sensory data from phones for auto insurance.

The ultimate backseat driver

Insurance providers use this data to measure driving performance and incentivize driving quality. In turn, this has lowered operating costs by reducing crash rates.

Results from the field are pretty solid: The driving feedback, rewards, and contests delivered via the DriveWell platform reduce phone distraction by 35% on average, and at-risk speeding and hard braking by 20%.

Today, the company works in more than  20 countries with a global customer base of several million users.

It sees when you are texting, and it knows when you’re unsafe

According to a 2017 CMT  study an astounding 73% of drivers want auto rates to be based on how safely they drive. Among the other findings:

  • 52% of crashes involve distracted driving
  • 29% of phone distractions occurred at speeds exceeding 56mph
  • The average duration of these distractions is 135 seconds

Bottom line: While a social-credit-esque driving platform may slightly spell ‘authoritarian boogie man,’ road fatalities have increased 14% since 2015. So… pick your poison.

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