Monday, August 14, 2017

7 ATTENTION Saving Strategies to Manage Email Distractions

manage email distractionsCould you accelerate daily productivity with tips to manage email distractions? According to a report by McKinsey, 28% of a person’s workday is spent checking email.  Sound familiar? That’s over one quarter of your entire business day is allocated just to manage emails. It’s a wonder any of us get anything done. Studies show that 26% of employees admit email is their number one distraction, and I believe that.


Here’s what I’d like you to remember – emails are requests from other people who want YOUR time and ATTENTION to accomplish THEIR objectives. While it is, of course, a necessary form of communication – YOU get to set the terms of how it is used, putting YOU in control of your time. Your time is far too valuable to let others determine how you spend it. So, what’s a person to do?


Here are seven of my favorite strategies to manage email distraction:

  1. Invest 15 minutes. This is something I’m passionate about. I love breaking things down into manageable bits. Manage email in 15-minute increments. Set the timer on your iPhone, play a game and answer as many as you can. Then move onto a more strategic activity.
  2. Put a limit on it. According to a University of British Columbia study, to manage email distractions means limiting your reading of email to three times per day reduces stress and distractions by 47%, boosting productivity and focus. That’s huge!
  3. Unplug from the unwanted. Millions of people use me, which is a fabulous tool that allows you to unsubscribe from email subscriptions that are filling up your inbox. If you’re not reading them, skip that distraction, save yourself valuable time and just unsubscribe.
  4. Block it out. Freedom is a cool distraction management tool that I use on my Mac and iPhone to block social media sites and email. It’s kind of the internet version of a do not disturb sign and it’s ideal for creating focused, uninterrupted time when you’re looking to increase productivity. More than 450,000 people use this app across multiple electronics.
  5. Create short cuts. Text Expander is one of my fave apps on my Mac. It is so simple. By allowing you to load short cuts for regularly used responses, words, and templates, it can save an ah-mazing amount of time. If you find that you respond to emails with similar information on a regular basis, this app might be one of your new faves as well!
  6. Bounce them back. If you use Gmail, this one might be the answer you’ve looked for. Boomerang for Gmail is a great service to manage emails by allowing you to bounce emails back to you when you want to answer them and write emails and schedule delivery for another time. Helps to keep that inbox overwhelm at bay.
  7. To-Do list it. I haven’t tried it yet, but for fans of to-do lists, the Taskforce app sounds like a solution. It lets you transform your emails into tasks and comes with an automatic filtering feature.


Being a leader in today’s world means challenging the way you work, communicate, interact, and manage your time and talent. When you recognize how very valuable your hours are, you start to get protective of them. Fortunately, there are brilliant people out there creating new dynamic tools every day that can help us effectively streamline our workdays, so that we reclaim that mismanaged time and invest it making memorable moments by paying ATTENTION to the important people in our lives.  When you do? You will have more impact and influence at work, at home, and in your community. That’s a win-win-win for everyone!


If your emails have merely become a means in which to communicate to others, it’s time to make them a way you can genuinely connect. When your emails are elevated to be more personal, personable, connected and sincere, others will not only want to read them, they’ll enjoy doing so.


I’d love to hear your thoughts or learn what tools YOU use to keep email distraction to a minimum. Share them with me on social media or here on the blog. If you would like to learn more strategies for helping YOUR team become more productive, profitable, and collaborative, check out my book Folding Time, or contact me today to bring my much-requested Folding Time keynote to your organization and learn how to achieve twice as much in half the time!


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Sunday, August 06, 2017

Creating a ‘Library Hotel Experience’ – The Difference is the ATTENTION to DETAILS

I love to travel. That’s not a secret. I also like to travel like a brat. Also, not a secret.


Recently I surprised one of my dearest friends Lesley with a trip to New York City. She’s a professor at Elon University and previously taught students to read. Her love of books made it easy for me to choose the hotel, the stunning Library Hotel.


If you haven’t ever heard of it, click here.  Located in midtown New York, The Library Hotel is in a prime spot! Just a 10-minute walk from Times Square and Broadway, and one block from Grand Central Station. With more than 6,000 books in their collection and each of the 10 floors themed after one of the designations of the Dewey Decimal System – it’s a book lover’s dream.  We stayed in 1206, the mythology room with a gorgeous view of the NYC Public Library. The second-floor guests are provided with snacks all day and a lovely breakfast each morning which was a treat. The rooftop bar was the perfect way to end a day with cocktails and a fabulous fun and funky buzz.


From the moment we made the reservation online until we checked out, this hotel did an exceptional job of paying attention online and in person.


Their online registration is easy and allows guests to share special occasions or add-ons they’d like in the room on arrival. So, of course, I added a few nice touches to our stay.


When you arrive (even if the room isn’t ready), they instantly make you feel at home, using names, opening doors, and offering guests an opportunity to get ‘refreshed’ in their special area on the second floor. This was absolutely one of my favorite spaces in the hotel with constant snacks, great coffee, delish breakfast, and afternoon cocktails.


As we arrived early, we took advantage of refreshments, a quick outfit change, stored our luggage, and then off for some fabulous shopping in SoHo, and lunch at my favorite NYC restaurant, Balthazar.


When we got back to check in and head up to our room, I was SUPER impressed… they had birthday card and gift for Lesley, a bottle of my favorite champagne (they must have been on my Instagram account) and then, wait for it… a note and a BOOK from Balthazar! The note and gift blew me away. I am hard to impress. Just so you know. But that was fantastic! 


This simple act of seeing my social media post, writing a note, sharing a book from a local place is the level of detail that has guests returning over and over again! Did I tweet about it? You bet I did! Did I post on Instagram? Of course! Would I highly recommend them? To everyone? Absolutely!


As a keynote speaker who specializing on helping people pay ATTENTION – and the value that attention can bring – to their businesses and lives — I travel the world sharing stories of how to be more intentional with our attention. I truly believe we need to give attention to get attention.


What can you do in your business to make your clients, customers, members, or patients feel like we did during our Library Hotel experience?


Use names – whenever possible, use people’s names. Dale Carnegie once said, “A person’s name is the sweetest sound”. This attention-grabbing technique costs nothing, but the return is incredible!


Leverage social media – invest a few minutes and notice what your clients are saying and doing online. Can you do something to personalize their experience that will allow them to KNOW you paid attention? That doesn’t have to cost you anything except a few minutes to write a note.


Handwritten notes – I am a huge fan of this old-fashioned technique. In a digital world, it is analogue systems that get attention. Can you write a note to thank someone for their business? Write a thank you note to a team member for a job well done? Write a note to a patient and wish them a speedy recover?


Make it special – it was Lesley’s birthday. They knew it when I checked in and made sure to make it a memorable. What systems can you create to systemize thoughtfulness? Notes in your system? Post-it notes on a file? Fields in a database?


Here’s what I know… Because of the remarkable and thoughtful way the staff at the Library Hotel paid ATTENTION to me and my dear friend, I will most definitely return for another stay. I will share this story in my new book Attention Pays™. I will speak of this experience in keynotes around the world and I will be forever delighted by this fantastic experience.


What can you do to create a Library Hotel experience within your organization today? Attention pays. It really does. Want to learn more about getting YOUR team to deliver in memorable ways just as the staff at the Library Hotel does? Contact me today. I’ve got the answers you need!


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Thursday, August 03, 2017

Impactful Sales with Exactly What to Say

impactful sales exactly what to sayWhen it’s your job to create impactful sales moments, serve customers and lead the teams that do, you’ll want to invest less than 60 minutes to read this book and gain thousands of hours of more influential conversations, Read Exactly What to Say by Phil Jones.  I promise it will take you less than an hour and yet you will refer to his examples and ideas constantly.


If you want people to pay attention to your conversations, close more sales, accelerate your customer experiences and achieve results that matter, this is the book to add to your reading list. Don’t’ just read it, buy a copy for your team and help them create more impactful sales moments and accelerate their leadership skills too. If you are in sales or leadership I highly recommend you invest in this book, full of wisdom and ideas.


Phil has distilled the most important concepts and phrases and made it easy for you so you can focus concentrated time and get the most benefit from the concepts presented. Exactly what to say is a brilliantly written, easy to read, easy to implement book that I will be recommending to all my clients.


Pay attention to your words because they can change the lives of the people you serve.



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Monday, July 24, 2017

Pay Attention to What’s Killing Productivity

killing productivity

Distractions. They’re everywhere. And for a lot of employers – they are killing productivity. A study done recently by CareerBuilder shared the top productivity roadblocks in the workplace.




  1. Cellphones/texting
  2. The Internet
  3. Gossip
  4. Social media
  5. Email
  6. Co-workers dropping by
  7. Meetings
  8. Smoke breaks/snack breaks
  9. Noisy co-workers
  10. Sitting in a cubicle


If you’re ready to increase your value in your workplace, reduce your stress level and knock your numbers out of the park production wise? Pay attention to these five strategies to stop killing productivity:


  1. Own it. That is, take a look at this list and determine where you fall in terms of what’s keeping you from accomplishing your daily goals. If you think your phone might be a contender, try the Moment app. It tracks just how much you are on your device and allows you to set limits for yourself so that you start to step away from the 24/7 phone attachment and step into a lot more being present and productivity.
  2. Be hyper-conscious to what is on your task list this week and prioritize, prioritize, prioritize. What five things absolutely have to get done first? What can you delegate? What is just a time-waster and not vital to your vision? Knock those first things out first.
  3. Nix the Internet. Not for work-related productivity, but take a look at the Freedom app which blocks certain websites (including time-draining social media) and allows you to set controls so you can stay on task.
  4. Time-Block. The top producers are careful time managers. They purposely create space for tasks such as email review, for meetings, for social media, and even personal time. They set time (or as I like to say, fold time, so that they can work at their highest potential. Learn more about folding time here.
  5. Be clear. In some of the most productive workspaces I know of, team members get creative about sharing when they are in focus mode. Clearly communicating (without being rude, of course) when you are in “do not disturb” mode is vital. Some have signs up when they are on prospecting calls for example. Others use headsets to buffer the noise around them and signal they are “in the zone”. What are some ways you can communicate that you’re paying total attention to the task in front of you?
  6. Be mindful. Getting caught in a trap of office politics or gossip is bad for productivity, bad for business, and bad for your mindset. Make your workspace a no drama zone. Know that even if you’re not spreading the gossip, just participating makes you part of the unhealthy problem.


Pay attention to what’s pulling at you. What’s taking you away from bringing your best and brightest self to the workplace – and at home as well. Don’t let the deal-breakers get the better of you. Which of these strategies can you put in place today to change how you deal with distractions? I’d love to hear from you!


Want to teach your team how to effectively fold time and avoid distractions? Call me today to see how I can help!


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Tuesday, July 18, 2017

Summer Fun Out of the Office = Focused Attention in the Office

summer funDo you want to get more focused in the summer?

Is your family outside playing and your friends are having fabulous summer fun while you’re stuck in the office?

Here’s a tip. If you really want to increase your productivity in the summer, consider booking in time — just for you and for play. That means, not working sometimes on a weekend. It means leaving your smartphone turned off over a weekend. Use the time for those you care about for true recovery time. That way when you are at the office you work really hard.


Often when I work with clients in the summer, they would rather be outside than inside. Can you consider closing the office earlier on a Friday or establish a flexible summer schedule? Maybe leaving a little earlier if you work in an office with others. Do this throughout the summer and encourage others to do the same. Everyone’s productivity will increase as a result of the extra time off to pay attention to fun, friends and family. You’d be ah-mazed to see how morale increases and focus skyrockets.


When you are home, on vacation or simply away from the office enjoying summer weather, don’t contaminate your relaxation. Put away distractions and encourage your team to do the same. Discourage leaders, peers and employees from emailing, or messaging after hours, allowing everyone to step away, both physically and mentally from work.


Lastly, when you’re out of the office, reduce the anticipatory anxiety that comes with returning to too much email. So often my my clients complain that they have way too much email and it discourages them from unplugging and truly stepping away from work. The reality is, email is part of doing the job. It’s not the job. So during the summer, if you want to increase the productivity of your email, use your ‘Out of Office’ function. If you are going to be out of your office for summer hours or if you are going to a conference or if you have long meetings for the day,  I encourage you to put an ‘Out of Office’ message on. This will increase your productivity is it will manage the expectations of people who get a bounce back from you.


Need ideas for how you can enjoy summer fun while maximizing productivity and focus in your office? Give me a call! I’d be happy to help.


Happy Summer!

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Put a STOP Sign on Speakers Going Overtime – (FAIR WARNING: Rant Ahead)

allotted speaking timeRecently I sat in the audience of professional speakers in Orlando to watch a talented speaker (and friend) deliver a fantastic speech called ‘Be Re-memorable’.

He’d worked on this speech for nine months. How do I know that? Because I was there the day he got the call and he’s been working on that material ever since. And he absolutely blew the audience away! He owned the stage because of his creative and carefully crafted content and the customized songs that he wrote for the occasion. He made us laugh and he made us cry.


He was the fifth speaker that morning (way too many—right?) after a Presidential handover. Then there were three speakers all with a fifteen-minute window to speak. So, what happened to my friend? He didn’t start… until he was supposed to finish.  That’s crazy. What frustrated me most was that as professional speakers — we KNOW better, but our audience doesn’t know how much time each person is allocated.


Here’s the thing: As a professional speaker I know how important the allotted speaking time is. I have offered MANY meeting planners in my career the option of shortening my presentation to offer to bring their agenda back on time. Everyone appreciates that and some have asked me to take the full time.


This poor audience were tired, biology reminding them they needed a break, and their attention spans were potentially fried. Little did they know he wasn’t the speaker who was going late, but he was the last speaker of the day, it would be easy to blame him for blowing past his allotted speaking time. No one told them.


It’s easy to blame the speaker. It’s easy to blame the meeting planner. It’s easy to blame the lack of emcee. The blame is with all of us.


Hosting events is a partnership. It’s an agreement between meeting professionals, main-stage speakers, AV crew, audience members, emcees, break out speakers, and hotel staff. EVERYONE needs to be in it together to create a memorable experience that keeps audiences coming back year after year.

  • The emcee’s major responsibility is to keep the event flowing (and warn your speakers what you will do to them if they go over).
  • The event organizer needs contingency plans communicated if your event runs late.
  • The speaker needs to know it is NEVER OK to go overtime. Period. End of story. It’s unprofessional, selfish, and arrogant.
  • If the meeting planner tells their speaker to take the original allocated time it is their responsibility to tell the audience.
  • The audience needs to complete surveys to share feedback with meeting planners about their experiences.


We are all in this together.

What can you do if your speakers go overtime? I asked a group of other professional speakers and they had great solutions.

If you aren’t allowed to use a big hook (I am in favor of this) then the following are worth considering:

  1. Use a professional emcee that is responsible for meeting flow and timing.
  2. Ask the emcee to brief every speaker and let them know what will happen if they go overtime.
  3. Brief the AV crew to silence the microphones if someone goes over their allocated time.
  4. Ask the AV crew to start playing music… hey it works at the Oscars!
  5. Use a timer the speaker can see.
  6. Use a timer the audience can see. (This is controversial and powerful for short talks.)
  7. Meeting professionals – walk on stage and ask your audience to give them a round of applause … yes even if they aren’t finished.


I implore meeting professionals to reconsider scheduling so many speakers in a row and to better understand that audiences need that biology break. Their attention spans and desire to get up and move makes a less is more approach a better event plan.


An idea to put into play: Before you finalize your next speaker contract, can you add a clause about sticking to time?  Can you empower your emcee to remove someone if necessary? Can you help create a partnership that ultimately benefits your audience in a better way? Can you brief your AV crew of what you want them to do if instructed by you or the emcee when a speaker goes overtime? Let’s keep all our events on time and stop stealing minutes from each other.


Time is one of the most valuable commodities we have. When we pay ATTENTION to that importance and honor it at the highest level? Everyone wins.


All right. Rant over.

If you’d like to learn more about how paying ATTENTION to time, the details – both big and small, and what audiences today need and want, contact me. I’m happy to share how to make your next even AH-mazing!

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Monday, July 10, 2017

Intentional Attention: Tips for Today’s Leaders

intentional attentionAs leaders, it’s important to not just listen to the words people say, but to really pay attention to the intent behind them as well. When we do, we can get a more in-depth perception of what our team members are really trying to communicate.


People, your team members, want to be seen and heard, but sometimes what we SEE doesn’t quite line up with what we HEAR. Other times, we’re not SEEING at all, or really hearing. And that’s what has to change if you want to be the best possible leader you can be.


Truly paying attention is being intentional. It’s holding our own agenda at bay. It’s quieting the noise. It’s looking someone in the eye. It’s leaning in, and showing them that you are fully and absolutely present.


As a leader, has anyone ever walked into your office, and wanted (or needed) your attention, but you stayed engaged in something ELSE (email, laptop, phone, etc.) while they were talking?


Have you ever been in a conversation with someone, and you know they couldn’t wait for you to finish so they can add their two cents? Or finish your sentence for you? Have you ever been in a meeting and looked around and can absolutely tell that some team members are mentally a million miles away?


Here’s the deal We all need attention. To get work done. To succeed. To feel like, even if we don’t want to be the center of everybody’s attention, that we’re the center of SOMEBODY’S attention. At least some of the time.


Your team members need that too. As do your customers. Because we, especially in business, need attention to pay. When it comes to making attention pay, you have to make choices and be intentional with your time, your attention and your energy.


My challenge to you?  Can you look people in the eye and give them your undivided attention more? Can you be more deliberate, personally and professionally to who you want and what you need to pay attention to?


Just with those two things settled, you are going to figure out what to say NO to, so you can YES to what really matters. It’s when you say NO to something that allows you to say YES to others – that’s when you know you’re really succeeding and investing in intentional attention.


Intentional attention is the BIG secret to being a successful leader. If you’d like to learn more about creating new ways for attention to PAY you big dividends in your business and life, share your thoughts here, or contact me today to learn how I can share this message with your team.


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Monday, June 26, 2017

Summer Slowdown: 12 Ways to Pay Attention this Season

summer slowdownWhy is it every year many of us experience a summer slowdown? Business slows down, networks stop meeting, work attendance decreases, business development activities grind to a halt and yet… we still have budgets, goals and targets to achieve?  How do you handle the ‘unproductive’ attitude summer brings for you and your team?

How can you juggle vacation schedules, kids home from school, warm weather and the overwhelming desire to go on cruise control? Historically summer may have been a time for you where you took it easy did minimum activity and were more focussed on what you could achieve when fall comes around… not this year.

Decide to make this your most productive summer ever with 12 strategies that set the roadwork for continual business growth… all year round.


Summer Slowdown

Take advantage of the weather. Use the longer hours of daylight to conduct meetings later in the day, take advantage of warmer conditions and meet people at outdoor venues, and meet clients for lunch to enjoy lighter food and warm sunshine.

Review your business plan. Make a 2 hour appointment with yourself to review all the actions in your business plan, cash flows, targets and spend time determining what you need to achieve your goals for this financial year. Your business plan should not be hiding in your bottom draw or collecting dust on a shelf, it is a living document that can be reviewed regularly – make summer your time to help you determine your next steps.

Revisit your marketing plan. What plan you ask? If you don’t have one, now is the time to sit and write one. If you need help there are an abundance of talented consultants who will assist you build a customised plan for your business that will incorporate your business plan. If you already have one, review your progress, determine what actions need to be taken and schedule time during the summer to complete those tasks.

Conduct a 6-month business review. Spend 2 hours reviewing your business achievements for the past 6 months. Ask yourself a series of 11 questions:

  • How would I rate my previous 6 months business performance (1-10 with 10 being the highest)?
  • Did I achieve my financial goals each month?
  • If not, why not?
  • If not, what do I need to do differently in the next 6 months to meet my annual budget or plan?
  • If I did meet these targets (congratulations to you), were they big enough?
  • Have I conducted staff reviews with my team? If not, why not? And when?
  • If so, have I rewarded my team adequately?
  • Do I need to invest more in my team or personal development?
  • Is my marketing plan on track? If not, why not?
  • If not, what activities do I need to conduct to implement more marketing strategies?
  • Have I done sufficient networking to grow my business or my connections? If not, why not?

When you have completed these questions, create a series of tasks, actions or projects to implement some of your strategies to help you really achieve all your targets for the next 6 months.

summer slowdownInvest in your personal development. Have you been meaning to read the latest business book? Is there a summit you could attend? Is there an online program you have wanted to complete? Is there a web seminar you wanted to register for? This is a great time of year to invest in yourself, refresh your memory and learn a new skill. Summer is conducive to learning.

Conduct a summer clean. Just like a spring clean, but during the summer months. A newly organized space that is clean and tidy can help bring focus and pull you from your summer slowdown. This summer clean could include:

  • Clear, delete or file those read emails in your inbox
  • Unsubscribe from all those newsletters that you don’t read
  • Allocate 1 hour to get your paper filing up to date (if you have more than 1 hour’s worth, do 1 hour per week until it is all complete)
  • Throw unwanted, unread journals that you have been ‘meaning’ to read, but haven’t and won’t
  • Review your ‘tasks’ on your to-do list or in your Outlook file and remove those tasks that simply won’t be completed
  • Spend 15 minutes cleaning the top of your desk, remove unnecessary stationery, put away files, clean the dust of your family photo, throw away empty water bottles and wipe down your computer keyboard and screen. A clean and clear desk will help you be more productive any time of year!
  • Enter the details into your contact management system of the business card pile that is gathering dust on your desk.

Hold a team development activity.

summer slowdown

If you manage a team of people, you can bet they are feeling a summer slowdown as well. Allocate some time to meet for lunch at an outdoor cafĂ©, take 3 hours and visit the local zoo as a team (work out which animal best represents each member of your team… only joking), meet early for a game of golf or tennis after work, bring food to share for lunch and conduct a meeting in your local park. Spend time listening to your team, their challenges, their achievements and plan your next 6 months and how you will achieve the targets for the whole team. Use the warmer weather to conduct outdoor versions of activities you normally conduct indoors.

Volunteer. Allow each of your team members to choose a local organization or charity they want to support and give them a day of service. Share the results with your clients and the local media of the great work you are doing. Share with board members information about you and your company.

Call 15 existing clients every week. Set yourself a target of reaching out to 3 existing clients every day and thank them for their business. Don’t leave the office until you have completed your calls.

Book a ‘tele-coffee’ with your clients. What is a ‘tele-coffee’? It is where you make a coffee and they make a coffee and the two of you meet by teleconference. It is a more productive way of meeting (and avoids wasted time in travel). 

Visit a new networking group. Many networking groups don’t meet in the summer, but those serious about building their business are still networking, still growing their business and still making valuable connections. Find out which groups are meeting and plan to attend at least 2 new groups in the summer. This is the perfect time to develop new relationships and valuable connections. 

summer slowdown business development

Create a list of new business development targets.

Once you have made your list book appointments to include lunch, breakfast or even a tele-coffee. Create a plan within your schedule to contact them regularly. Contact could include a phone call, email, sending them an interesting article, inviting them to a networking event with you, sending a parcel of products or a face to face meeting.

To continually grow your business and avoid the summer slowdown, you need to pay attention to the seasons and take advantage of their timing without suffering a summer slowdown. Instead, get more productive. Use this time to get a head start on all those fall meetings you can conduct when people return from vacation, ensure all plans are in place to achieve your annual results, tidy your work environment so you are not distracted by clutter and experiment with new products, and new networking opportunities. Embrace the warmer weather for outdoor meetings and events and enjoy all that summer brings for your business growth.

Feel like your team is suffering a summer slowdown, putting off today what could be done tomorrow? Watch this short video for tips – from me to you – on how to beat summer procrastination. Enjoy!

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Monday, June 19, 2017

3 Ways to Get Attention by Giving Attention First

give attention get attentionLearning to get attention or increasing your level of success is a focus for a lot of people. I believe, however, that to get attention, it’s really important to first GIVE attention. When you do, your results can be so much more amazing.

So, let’s look at a couple of strategies that work well for both giving and getting attention:



See and hear others. One basic human need is to be seen and heard. When we provide that for others, it strengthens our relationships. Are you truly stopping to listen more and talk less when you’re in presence of others? Are you really seeing them for who and what they are? Are you paying attention to the things that are important to them? Practice really being in the present when having conversations with those around you.

Leverage social media. Liking, commenting and sharing the social media posts of the people in your circle is a simple and quick way of letting people know that you see and hear them. A minute of your time could mean a lot to someone!

Notice EVERYTHING. I love to pay attention to what people’ favorite meals are, favorite flowers, special occasions or an accomplishment. And because I know I won’t remember everything, I like to write those things down and keep reminders. It’s those little things that are big in terms of showing others how much they mean and that they are seen.

If you want to get attention for you, your project, your team or the products and services you offer, the first thing to do is to proactively communicate.  For example, if you wanted to share what your team has accomplished this week — can you be your own publicist?  Can you proactively share with your boss five great things your team has done?

The other thing you can do to get attention in a positive way is to promote others. I love promoting my speaker friends to my clients. I love to promote the good work that people do, whether that’s books or blogs or videos that they’ve created.

Can you promote others as well and get attention for their message or good work? If you really want to get attention, give first.

Stand in service of others and be sure that the important people in your life know that you see and hear them. When you do, ah-mazing things happen!

Need more ideas and inspiration for how you can give the right attention to earn the best attention for yourself?

In this video, you’ll learn:

  • How to give others the attention necessary to make them feel heard
  • How to position yourself in a positive manner that allows you to maximize the attention for you and your brand
  • Provide others with positive attention that is reciprocal and awards you in return.


What would you add? I’d love to hear your thoughts.  If you’d like to teach your team the skills and tools to both get and give the kind of attention that can propel production, increase positive team dynamics and grow your business? Give me a call today to learn how I can help.

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Monday, June 12, 2017

Presenters Learn from Peloton Instructors: Pay Attention

Peloton instructorsIt’s no secret I am obsessed with my Peloton. If you don’t believe me, read this blog I wrote a little while ago.


This workout is beyond the stationary bike. It’s a community of people with 26K+ people in the Facebook group, and loyal fans that trek across the country to ride live with their fave Peloton instructors at the NY studio (affectionately called the mother ship) and people drive hours to meet their fave  instructors at Peloton stores in malls around the USA.


As a keynote speaker, focused on the topic of attention, I am constantly looking for examples of how people bring their messages to life. It might be watching a comedian on Netflix, attending a show on Broadway or watching a musician perform their latest hits. We can learn so much about the art of presenting from people around us.


A brilliant example of presentation skills comes from the variety of personalities and Peloton instructors . John Foley, the CEO has clearly hand picked his crew and created celebrity profiles for each of them. Some have cult-like followings and I admit to being part of those tribes.


Each Peloton instructor has their unique approach to their classes and listed below are some of my major learnings we can all apply to our presentations at work, at home and in our community.


Be real – all instructors are authentic. Not all instructors will appeal to all audiences. They don’t apologize for how they show up. They are authentically themselves. Some swear. Others don’t. Some focus on heart rate, others on fun. Some sing out loud on their bike, and others share mantras. I love how they show up confidently as themselves.


How can you show the audience more of who you are so they instantly want to listen to you?


Create memorable phrases – as a keynote speaker one of our secret weapons are memorable phrases we create that are memorable, repeatable and re-tweetable. We craft words our audience can share with others to help land key messages.

The instructors do the same:

Christine D’Ercole says ‘I am. I can. I will. I do’

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Monday, June 05, 2017

Delete Email for Productive Communication – Use Brilliant Tech Tools Instead

delete emailDid you know U.S. companies lose $588 billion each year due to distracted multitasking? What if your company could delete email and other archaic applications? Imagine the time you could save in productive work hours.

Companies struggle to maximize productivity while meeting the demands of the workforce. They want to utilize talented employees across the globe and provide flexible work environments, yet fear the impact of time wasted in daily communication. Since the success of organizations require us to do more with less while maximizing the use of time, it’s essential to look at the way in which business is conducted daily.

Technology has provided companies with huge advantages, changing the pace at which we work. It allows us to accomplish tasks more quickly, more easily and quite often with less expense. Email has turned into a thing of the past, an archaic tool that demands too much of our time and attention.

New technological advances, such as RingCentral Glip, lump our multiple outdated 90’s era tools into one ultra-slick, super productivity tool. No more do we have to utilize spreadsheets for task tracking, notes to capture conversations, intranet databases for file sharing and endless numbers of emails requiring our time and attention.

Here are some ways your organization can benefit from using Glip:

No More Email – Tools like Glip create huge advantages for companies. This real-time platform allows employees to quickly chat, discuss ideas and maintain records of conversations without dozens of emails to peruse. Employees aren’t forced to draft a message with subject, header and signature. Readers aren’t required to open emails, respond, determine who needs to be copied and wait indefinitely before receiving a response. When you use Glip, the chat is real time and can be text or video. Video calling is a paid feature within the Glip platform that’s available now that Glip is part of RingCentral. So delete email, and get with the modern program of real-time messaging.

Outdated Third Party Video Conferencing Platforms – We’ve all become accustomed to setting up meetings and utilizing third party platforms to enable video conferencing. With the new RingCentral Glip UI, users can quickly access each other in face-to-face conversations, allowing them to see facial expressions and body language. Users do not have to download and execute separate files and extensions to conduct a video conference.

Spreadsheet Project Tracking Pain – Remember the days when companies ran on Microsoft Excel? Now with tools like Glip, employees can share documents, assign tasks, project manage work with deadlines and timeframes. We don’t have to email spreadsheets back and forth or fear multiple versions are being used. The work and tasks are visual and available for everyone to see any time.

Endless Shared Databases – Now where was that file again? Imagine the number of hours wasted by employees searching through shared databases trying to find a file someone uploaded and saved for them to view. With Glip, files are easily accessible in the shelf feature that keeps relevant documents handy. It even allows the ability to prioritize frequently used documents and those of most importance.

Imagine the amount of time your company could save in productive work hours by ridding yourself of email, spreadsheets, third party video conferencing, and shared databases. Imagine if your employees were able to use one tool that did it all. Imagine the ability for employees to be available, no matter where they resided. Just consider the possibilities you’d have to make your workforce more flexible.

Advances in technology have ushered in this new era of business. So what are you waiting for?

To discover more ways your business can save time, create flexibility and maximize productivity, visit and learn how to profit by paying attention to what matters most.

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Thursday, June 01, 2017

Close the Deal with Same Side Selling Strategies by Ian Altman

same side selling strategies

Are you tired of playing games with your customers?

Does it sometimes seem like you and your client are working against each other?

Is it time to develop selling strategies that break through sales barriers?

As a coach and keynote speaker, I’m always on the lookout for ways my clients can save time, improve productivity and find efficiencies by paying attention to what matters most. If you’re in a position of sales leadership managing a team or an individual sales professional challenged with how to close the deal, you’ll find Same Side Selling strategies to be direct and time saving!

Same Side Selling, by author, speaker and coach Ian Altman, gives practical steps to break through sales barriers and turn confrontation into cooperation. Sellers that implement the Same Side Selling approach will be seen as a valuable resource, not a predatory peddler.

A Different Type of Book on Selling

What makes Same Side Selling strategies different from any other book on this topic is that it is co-authored by people on both “sides”: a salesman (Ian) and a procurement veteran who understands how companies buy (Jack). The buyer’s perspective is baked into every sentence of the book, along with the seller’s point of view. Our aim is to replace the adversarial trap with a cooperative, collaborative mindset. We also want to replace the old metaphor of selling as a game.


Want to know more about how Same Side Selling strategies can help you and your team close the deal? Watch here and learn:

  • How to work with your customer to achieve a win-win that benefits the success of you both;
  • Create a relationship with customers that ensures efficient decision making and discussions;
  • Radical approach to breaking through traditional sales barriers and cycles.


Want to learn more about Ian Altman and his incredibly effective selling strategies? Visit his website to check out his other books.


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Monday, May 29, 2017

Mental Health: Workplace Strategies for Leaders to Pay Attention

mental healthIt stands to reason that the healthier we are, both physically and mentally, the better prepared we are to face the challenges and opportunities of the day – and the more productive we can be. I recently had an amazing conversation with a client about ways that we could improve the health, and specifically, mental health in the workplace. We came up with five strategies that I’d love to share with you.

  1. Set boundaries. As a leader, can you initiate some boundaries within your team dynamics that makes it OK for people NOT to answer their phone at night or weekends when they may be spending quality time with the people they love? Can you make it a policy to limit the off-hours engagement required via email/text and messenger?  Can you encourage your staff to make business time a priority during business time – and family/personal time a priority when they are away from the office or workspace? While it may seem counterintuitive to go against the all-work-all-the-time trend we’ve seen in recent years, science and experience tells us that more balance leads to higher productivity, less burn out, more team cohesion and a happier, healthier workplace.
  2. Work from home. Can you create some flex-time for your team that allows them to work from home occasionally or on set days so they can use that them to hyper-focus on specific tasks away from office distractions? While maybe not for everyone, for many, this shift in atmosphere can be a big boost to managing often weighty to-do lists.
  3. Get outside. Not long ago I worked with a client who had just moved their workspace to a new facility. With the new location, they had an opportunity to create an amazing outdoor space for their team members complete with Wi-Fi, comfortable sitting areas, couches, and shade spots. AND they made it totally acceptable for team members to take their work outside and get a little nature in their day. The results were about what you’d expect them to be. Happier team members, increased productivity and less absenteeism. Sounds like a win-win-win – don’t you think?
  4. Create wellness groups. With so many of us turning an eye to fitness, it’s fun, and engaging to create wellness groups within your organization. The Fit-Bit folks commune with daily and weekly challenges, some host weight loss contests or bring in nutritionists. Can you do the same for your organization? Perhaps bring in a few professionals that can teach your team physical and mental health and wellness strategies that can kick off new initiatives and company focus?
  5. Community service. You know that feeling you get when you do something good for others? Why not encourage that within your organization. I love my client Trinity Health. When they do leadership events, they always include a service project within their community.  It’s a great way to encourage service within their team, and help the communities that surround them. Can you think of ways you can put policies in place that encourage and reward your team members to volunteer and act in service as well?

Need more ideas for how you can improve the overall wellness, stress level and morale of your team? Watch this to learn:
– How to permit employees to set boundaries for after hour work requirements
– How to create a workplace that promotes health and wellbeing
– How to alleviate the stress from disruptions in the workplace.

Here’s to your mental health and well-being and that of your team! If you’d like to learn more about making the most of your team, increasing productivity, attention and profitability – then call me. I’ve got the answers you’ve been looking for!


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Thursday, May 25, 2017

Creating Contextual Models – Help Your Audience to Pay Attention

Creating Contextual ModelsI recently had the privilege be interviewed by Michael Port on his podcast, Steal the Show, where we discussed creating contextual models and the ah-mazing impact it has to drive home your message to your audience and listeners.  Please, be my guest and read along as I share the power of contextual modeling and how it can benefit you, your message and your listeners.


The Strategy of Creating Contextual Models    

So what is contextual modeling, and why is it important not just for speakers, but for executives, or sales people, or anybody else that’s trying to get other people to understand what they have to offer, consume what they have to offer, and then say yes to it?

Contextual models are illustrations that sell your intellectual property, whether you’re internal thought leader or an external. You might be an internal thought leader, the go-to person in your company, as the expert. That’s really important to understand. If you’re known as expert in your field of leadership, as a speaker, author, trainer, consultant, and want the world to see and understand what information you have to share, contextual models will set you apart.

As a professional speaker myself, I believe every speaker needs a unique contextual model. It’s a snapshot of your intellectual property in a way that only you can explain. Now, think about big accounting firms. They all have their own versions of contextual models, and in really good ones, they’re the only people who can actually explain it to you, but what’s powerful about contextual models is it can be the basis of a book. It can be a slide in your keynote. It can be … You can have several contextual models that spin off one, but here’s the deal.

A contextual model is really just a square, a circle, or a triangle. Sometimes you smoosh them together, and stick some arrows on them, but that’s it, honey! It’s really …I think we over-complicate it, but you know yourself, that when you look through history … Think of the late Stephen Covey. First Things First, you know? He had the urgent versus important quadrant model. In the food industry, we have the food pyramid, whether you believe it or not is irrelevant. What people have smartly done is they’ve taken the complex, they’ve made it simple, and then put it in a contextual model. So that’s what contextual models are.


Why Creating Contextual Models are Necessary

If you want to make more money, contextual models  will rock your practice. It just will, because it stands you out. There’s a bazillion speakers on leadership, time management, it doesn’t matter, pick a topic. But if you are the speaker that has the contextual model, you show that you have depth of intellectual property. It shows you’ve researched it, so that’s one of the reasons why.

Often times, there isn’t a huge difference between the people that are perceived as novices, and the people that are perceived as experts. The difference is typically only the ability to create contextual models. Those people are perceived as experts in part because they’re so good at organizing their information. Perhaps all of your intellectual property is in your head, and you know what others desire to learn, but haven’t figured out how to put it down either on paper and translate it to an audience in person.

Since people learn in a variety of ways, it’s important to provide context that helps visual learner embrace the information more easily, and your audible learners connect an image to what they’re hearing. Models are also great for summarizing a great deal of information into a few bite-size images allowing the reader and listener to dive deeper into the content they feel is most relevant to them.


Begin Visualizing Words in Contextual Models

Let me let you in on a secret. I think in models. I know that’s really like freaky, and I know I sound like I’m five, but I seriously, I think in models. So when you start talking to me, I’m already visualizing what that would look like. When you think about a contextual model, I referenced before that they’re really just squares, circles or triangles. Let me just throw some words out, and you tell me what shape comes to mind.

For instance, if I talk about people, what shape comes to mind for you? Most likely you think of the shape of a circle – like a hug, or a cuddle. So that makes sense, right?

If I’m talking about a process, like there’s a hierarchy to something, what kind of shape comes to mind? Most likely steps!

When you think about models, there are certain things that are going to lend themselves towards certain shapes. So whether it’s process, or people, there are certain things that are going to come to mind.


When to Use Contextual Models

I’m all about attention, and if you want to get peoples’ attention quickly, you need a model. People don’t have time anymore. They don’t have time to read through your blog, so give them a model. They’re like, “Oh, I’ve got it.” Now if they love your model, they’ll read further. So when I use models in my keynotes, sometimes it’s a slide, but often I’ll draw the model with my body. You can get really good at this.

You can know your intellectual property so well, that I have a Venn diagram that is the basis of my book called, Folding Time, it’s one of my keynotes. So on the stage, I draw the model with my hands and my body, and the audience is like, “Oh my god!” And I’m saying, “Guess what? It’s on page 27.” So people love that, but people who are visual can see me do it, and people who want to see it in a book can then do it.



Keep Models Visually Leading

Now, here’s another mojo trick. If you want your model to have mojo, you also want to give it movement. Movement is basically arrows. That’s the fancy way to do it. So if when you think about a process, and the process leads to the top, the arrows would point up. If you have a circular … One of my Folding Time models in my book, it’s a Venn diagram in the middle, but there’s arrows on the outside which indicate bigger things, and they keep moving so anyone who’s looking at it goes, “Oh, this is not complete, they keep moving.”

So you’ve got to think about with your models, if you want to give it some mojo, make it even sexier, another layer to it is give it movement. Does it go up? Does it go sideways? Does it go down?

For instance, when I created the sales process for Virgin, we created a sales cycle but it never actually closed the loop. Because we’re always selling, right?  Just because a customer comes into the store, and maybe they want a cellphone from Virgin, but they also might need a safety plan because they’re going to drop their cellphone. When you think about sales, it doesn’t stop because we’ve reached the transaction at the end, where the customer or the client has bought the product. When I create sales models for clients, if I do that level of consulting, it’s then about keeping it as an open loop, because you don’t actually ever close the sale, you just open the relationship.

So think about the power of arrows, and where the arrowhead even goes, that elevates your IP again. I mean, there’s so many layers to models, I get super excited about models.

change, it’s often a slight two millimeter difference, and he brought that up because I gave him an example of doing a voiceover without a smile, and doing a voiceover with a smile, because we were talking about the different voices you use for a negotiation.

So first, consider a shape that comes to mind first. What’s the shape that comes to mind around your intellectual property? Is it a process model? Is it a value model? Then, consider what kind of keywords or phrases do you use? Is there movement you can have for mojo? And then all of a sudden you start creating your model.

Models give leaders tools to be able to communicate more powerfully, and that’s another thing. If you’re a speaker listening to this, or a consultant, your model makes it easier for your clients to buy you. It makes it easier for them to justify the investment they’re making in you. Just as a heads up, every time that I add a model to a proposal, generally speaking, I close about 98% of those deals, because no one else puts their models in their proposals, but what a client can see is there’s depth.


Get Started Creating Contextual Models

Are you ready to create a contextual model to help support your information and create an impactful learning tool for your listeners?

Start, first, by looking for models that inspire you. Start seeing what resonates with you. Start to look for models and see what resonates with you, and then start thinking through first. What shape comes to mind? When you think about your contextual messages, the biggest messages of your presentation, or your book, or your keynote, or your consulting agreement, what’s the biggest message you wish your audience to hear? And what shape comes to mind?

Go to my website, there’s actually a cheat sheet. So there’s models already created from the thought leadership community that you can just download.


I believe people’s’ attention is the greatest gift, and when people give you their attention, whether they’re reading your blog, or watching a video, or they’re sitting in audience watching a keynote, that’s the greatest thing they can ever give, is their attention. We all have such a limited amount of time, and a limited amount of attention. As a result, it is our responsibility when we have a message to share with the world, is to present it in a contextual model where you get to the point quickly, you really show people you are saving them time by giving them the best, most meaty part of the information they need to know immediately and up front.  Do your model early, do it quickly, and your listeners and audience will remember your information better, more effectively and with greater ease and understanding.


Want to learn more how about how to creating contextual models can assist you in delivering your message? Listen to the Michael Port podcast, Steal the Show, in its entirety. Join us here and listen in! For more Michael Port interviews with Neen James, check out: Steal the Show.

Creating Contextual Models



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Monday, May 22, 2017

Pay Attention to Build Trust and Transparency Among Leaders

build trust among leadersIncredible leaders understand developing and keeping work relationships requires one to build trust and transparency for an increase in productivity, productivity and accountability. That’s why I wanted to look at five essential strategies that can nurture that trust, and develop a stronger connection amongst team members which is a win for everyone.


  1. Explain your decisions. What I’ve found is that people are much more willing and eager to do the WHAT when they understand the WHY. Let your team members know the thought processes behind projects, how the outcome effects the organization and what they can expect by way of time and resources and you’ll find people more apt to jump in with both feet and get the work accomplished in less time with more enthusiasm.
  2. Share the goals. There’s an old saying, “A team working together towards a common goal will always accomplish more than an individual.”  Can you give your team members the top three goals for where you are headed as a company that they can then use as a filtering system for all their decisions? If they are really clear on the goals, you’ll find that they productivity will rise and their ability to focus on what’s most important increase as well.
  3. Say no. While that may sound counterintuitive, we often have to say NO to some things in order to say YES to the things that really matter. You also need to give your team members the autonomy to say no as well, within reason. If their plates are too full or they are not the right fit for a project for example, they should have the security that they can communicate that with leadership without repercussion.
  4. Host a town hall. When I was in the oil industry in Australia, I had a boss who did this on a regular basis. He’d gather top leadership and host an open question session with all of the team members. It was such a valuable experience for us all to be able to speak directly and openly with the executives in our organization. It made everyone feel like they were part of the process and an integral part of the team.
  5. Communicate often and early. As leaders, we are often in the know well of things that are coming down the pipeline. Client issues. Revenue numbers that need to be focused on. New projects in the wings. Changes in company structure or policies. Smart leaders don’t keep all of those things to themselves, or wait until the last minute to spring it on their teams. They communicate often and early about all things that effect how and when team members need to respond to their tasks. That way, everyone can get on the same page and get what needs to be done accomplished in the best and most timely way possible.

Need more ideas for how you can build a cohesive, super team of productive employees? Check out this video to learn:

– How to create open communication and dialogue within leaders and their teams;
– Create employee trust for the leaders within your business
– Create transparency among leaders so employees understand the why behind decisions


All of these strategies are aligned to build trust within your team and company and helping everyone work cohesively and efficiently.  It’s also what helps people jump in when they know there is a crisis or a goal without hesitancy or complaint. See if they are strategies you’d like to adopt in your own company for great results.  If you need help developing the team that can take your business to ah-mazing new heights, give me a call. I’d love to share with you how I can be of service.

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Friday, May 19, 2017

The Perfect Introduction in 6 Words or Less: Give Attention to Get Attention

clay hebert the perfect introductionI am constantly looking for people or brands that are truly paying attention to what matters, whether it is the brand they’ve built, the community that they serve, or maybe it’s a product they’ve created. Meet one of the smartest guys I know, Clay Hebert.

Clay has trained senior leaders from Fortune 500 companies, organizations. His speaking clients include Accenture, Pfizer, Zappos, and some top universities around the world. He advises corporations, start-ups on strategy, marketing, innovation, and culture. He’s got the ability to quickly name and frame things, which is one of the things that attracted me to his phenomenal brain. He does it like no one I’ve ever seen. He also created The Perfect Intro, a targeted way to truly get attention in six words or less – the formula for a perfect introduction.

You see, Clay believes attention is about being in the moment.  If you’re paying attention, it’s a short-term thing, it’s a right now thing. If it’s a speaker on stage, or a conversation you’re having with somebody at a coffee shop, attention is right here, right now and a look-you-in-the-eyes connection. Every one of us has been in a situation where we are asked the dreaded question: “What do you do?” I bet every one of us has been guilty of finding ourselves on a 5 minute long running diatribe listing off our resume as a response.

That’s why Clay was inspired to create The Perfect Intro.  He believes if you are truly paying attention to those in the moment, you should meet, greet and connect with those sharing that moment with you. Even if you don’t know those people, they could play an important part in your day, week, career and more. Take the time to introduce yourself, ask questions and be deliberate in your conversation. Make a real connection with those around you in as meaningful of a way as possible, using the least amount of time and words as possible. Clay instructs listeners on how to make their interaction as succinct and to-the-point, allowing them to give attention and get attention in a quick way that benefits all.  Clay’s presentation breaks down the art, purpose and myths of the introduction.

The Perfect Intro is a great asset to those that find themselves new to a company meeting coworkers for the first time, attending networking events or in a customer-facing job that requires you to share a little about yourself. It inspires you to define yourself in a sincere, meaningful way while understanding the purpose of the conversation is to benefit the other person. He recognizes other people in our immediate circle don’t need to know everything about us, just enough to be interested and intrigued to know more.

In his keynote presentation, Clay provides you with a base formula for the perfect intro. He helps you cut out the clutter in your conversation so you can get straight to the point in your introductions.  No matter the conversational situation, Clay’s introduction strategy will help you give attention to your audience in a way that’s beneficial to them and to your relationship.

If you want to get the point in your introductions, maximize your time networking and master your “What do you do?” response, call Clay today.

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Monday, May 15, 2017

How to Create Leadership Over Management

Watch video on YouTube here:

How to Create Leadership Over Management

Watch video on YouTube here:

Paying Attention to LEADERSHIP Versus MANAGEMENT – 5 Strategies for Success

LEADERSHIP Versus MANAGEMENTEver stop to pay attention to the difference between LEADERSHIP versus MANAGEMENT? One isn’t better than the other necessarily – but they do definitely take you down different paths.  Management is all about the right here, right now. Managing processes and people and staying in the status quo. Leadership, however, is about looking into the future and mapping out new ways to thrive for yourself and your team.

Let’s take a look at five ways you can drive a leadership versus management mentality:


  1. Collaborate versus delegate. Delegate is when you are just telling people what to do. Collaboration, on the other hand, is bridging gaps between people. Reaching out for insights and ideas and new perspectives from other people Can you reach out to other people in your organization, across departments or even outside your own company to find new, mutually beneficial ways to problem-solve, build momentum and grow? It’s a powerful connection when you can.
  2. Be strategic versus tactical. It’s easy, I know, to get caught up in the tactical part of tackling your daily to-do lists. Leadership-thinkers take it to the next step. They look to the future goals and ask bigger questions so they can help craft new and better paths to success.
  3. Design over process. Start today to question the design of how things have “always been done”. Look for the opportunities where you can design new growth. Where you can re-think old processes.  Improve skills. Fuel innovation. And encourage positive change.
  4. Listen over talk. Communication is a powerful tool for both managers and leaders. The difference? Leaders give as much attention as they get (and sometimes more).  They listen to both what is said, and what is unsaid. I find sometimes the biggest answers lie in that in-between!  They listen, learn and then use that insight to challenge processes and improve systems.
  5. Ownership verses routine. It’s easy to fall into routines. They are fast tracks, however, to mediocrity. Instead encourage your team members to take ownership of their projects. Of the processes. Of their time. Their decisions. Their careers. Their choices. When you take ownership, you sharpen your focus on the things that the most important, and when that happens in an organization, everyone gets better.


Need more ideas? Watch for more tips and ideas for how you can get your managers thinking more like leaders:


This week, can you begin to shift your mindset from manager to leader, embrace these strategies and take action to bring them to fruition? Ah-mazing things can happen when you do.

If you need help fast-tracking leadership skills, strategies and mindsets within your team, give me a call today. That’s one of the things I love to do best!

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Wednesday, May 10, 2017

World Class Realtors Pay Attention to Their Clients – With Six Figure Real Estate Coach Roberta Ross

realtor clients six figure attention sale real estate


Love meeting new people that share my same enthusiasm for paying attention to what really matters.  I had a chance to catch up with Six Figure Real Estate Coach Roberta Ross recently and loved what she had to share about teaching real estate agents the value of attention.



Q:  What does attention mean to you? 


A:  I’m a big believer in the power of attention — but the RIGHT kind of attention. I mean you can stand in the road with a sign saying I’m an REALTOR®! That will get you attention, but is it the kind you really want? For me, I think it’s wiser to ask if what we are sharing serves us or if it is aligned with who you are and what you want to accomplish? If not, then narrow that focus to the things that are most important to you. I also believe it’s imperative to pay attention to what we’re passionate about.  I know when I coach real estate agents to focus on the things that they’re passionate about, they can be their best for those around them. I practice that same focus!


Q: Can you share a time that re-focusing on something specific changed your perspective or result?


A:  Recently, I found myself maxed out on time slots for real estate coaching and wondered about my next move. I had an idea to host a two-day event, but was dragging my feet. I just didn’t feel passionate about it. So, I refocused on what I WAS passionate about — helping people grow their businesses, but with more joy and more ease. And that was it. Suddenly, that shift in focus sparked an avalanche of ideas. I was waking up at 3a.m. to write notes. I put it out there and within two days it was sold out. Once it aligned with my passion, it was easy. That’s the sweet spot! From that revelation to the fruition of the event was just about a month. That’s what ideal attention can do!


Q:  What is the most important thing on which you need to pay attention? 


A:  I believe what’s most important is to constantly evolve as a person and business person.  When I do, everyone around me benefits. My clients, audiences, real estate coaching members – everyone. Constantly growing as a person is so important.


Q: Can you think of an example of a company that does a great job of paying attention to their customers or clients?


A:  Years ago, I had an opportunity to meet Tony Hsieh, three days after he sold Zappos to Amazon for $800 million. His philosophy was that they were not a shoe store, but a customer service company. I loved that.  A year later, I toured Zappos and their attention to detail was amazing. There was absolutely no time limit for taking care of a customer. Whatever it took to provide an excellent experience. Customer Service staff were empowered to do their best to answer any questions that came their way – even if it had nothing to do with Zappos. He gave a great example: One late night, they got a call from some folks who wanted pizza and, as a joke, someone said, “Let’s call Zappos, they’re open 24 hours!” Sure enough, they called and the customer support team did the research and gave them numbers for three pizzerias that were open past midnight! Now THAT’S re-markable (as Seth Godin would say) service!


Q: Have you focused attention as a team on a specific problem-solving task or client need?


A:  As a business coach, that’s a regular practice! As a result, I have a high retention rate. My new mission is to help other real estate agents make more money, experience more joy, and succeed with ease. I help them focus their attention so that they can accomplish that. I used to think it was enough to help people make more money, but now, I teach them to align themselves with their passion – and the people that fuel that passion. It allows them to attract the right customers and the right opportunities so that they have less conflict and stress. In turn they do make more money, but they are much happier as well.


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Want to learn more about Roberta? Visit


Want to learn more about teaching YOUR team to pay ATTENTION to what’s REALLY important? Give me a call. I’d love to share some strategies with you.



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