When it’s your job to create impactful sales moments, serve customers and lead the teams that do, you’ll want to invest less than 60 minutes to read this book and gain thousands of hours of more influential conversations, Read Exactly What to Say by Phil Jones. I promise it will take you less than an hour and yet you will refer to his examples and ideas constantly.
If you want people to pay attention to your conversations, close more sales, accelerate your customer experiences and achieve results that matter, this is the book to add to your reading list. Don’t’ just read it, buy a copy for your team and help them create more impactful sales moments and accelerate their leadership skills too. If you are in sales or leadership I highly recommend you invest in this book, full of wisdom and ideas.
Phil has distilled the most important concepts and phrases and made it easy for you so you can focus concentrated time and get the most benefit from the concepts presented. Exactly what to say is a brilliantly written, easy to read, easy to implement book that I will be recommending to all my clients.
Pay attention to your words because they can change the lives of the people you serve.