I have always believed attention is about connection.
Networking is connecting.
David has shared powerful advice in a more meaningful and intentional way and I love how he backs up his social science with practical, implementable strategies to leverage our networks.
His differences between weak, dormant and strong ties were enlightening. The book is filled with examples of unique perspectives on how to successfully tap into hidden networks. I loved this line in the book ‘the bottom line is who you know affects how you think and it affects which friend of a friend you’re likely to meet”
I resonated with his super-connector information and will be sharing this book with my clients and colleagues – pick up your copy, read it and then share it with a team member or friend. A Friend of a Friend is a great addition to every business leader’s collection.
Check out this video review to learn more about how this book can help you increase your network and grow your business.
The post Book Review: Pay Attention to ‘A Friend of a Friend’ by David Burkus appeared first on Neen James.
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